Aerial Photography Is the Next Big Thing in Real Estate

Photography for Real Estate Marketing

Real estate photos can make or break a listing. Bad (or no) images can lose a potential buyer as fast as they can click on to the next offering. The best agents put up the maximum number of images, and make sure they showcase the best features of the home.

The least successful agents whip out a cell phone and snap a few poorly-lit pictures, and hope that people browsing the listings will just use their imagination.

The best agents hire the photography out – to make sure that the images are as good as they can be. After all, the object of marketing a sales listing is to entice potential buyers to pick up the phone and call for a showing. Good photos can make that happen, and bad ones simply won’t.

In the latest trend for this competitive business, the top-of-the-top agents are also making sure to include aerial photography images, especially with higher-end listings.

The Images Every Real Estate Listing Should Have

  • Front view, back view
  • Door, nicely framed, inviting the viewer to come inside
  • Kitchen, especially if recently updated
  • Appliances, especially if upgraded
  • Landscaping, with as much color and interest as possible
  • Outdoor spaces like porches, patios, cabanas, pools
  • Accessory buildings, guest quarters, casitas
  • Master bedroom and master bathroom, especially if tilework is fancy or custom
  • Architectural details such as sweeping staircases and ceiling details

Once those have been added to the marketing campaign, the next step is to add aerial photographic images to really step up the presentation of the property for sale.

The Benefits of Aerial Photographs for Real Estate

  • Show the area around the property
  • Show architectural details
  • Entice potential buyers to request a showing
  • Showcase a pool, or a spectacular view
  • Showcase amenities, such as a golf course
  • Share the view of the back of the home, especially if near water

Aerial Images Set a Marketing Campaign Apart

Imagine that you have a new listing – a waterfront property with over 6,000 square feet and a gorgeous pool. Imagine that this high-end property is on the waterfront, with sweeping views of the water.

Do you want to pop up a dozen photos from your cell phone and hope for the best, or do you want to present the property with such breathtaking photos that well-heeled buyers will be compelled to pick up the phone and call for a private showing?

Now, imagine that in addition to the standard interior and exterior photos, you also have some taken from over the water, showing the gorgeous architecture of the back of the home.

That is why the best high-end real estate marketing campaigns are using aerial photography.

Marketing

New Real Estate Agent Guide: Figuring Out Your Client’s Needs

It might seem like psychology, but you sometimes need to get into the mind of your client. Don’t worry, you don’t have to have them recline on a couch and tell you about their days in grade school. You do, however, have to ask them some key questions. You want to find out why they […]

Read More
Marketing

Why Real Estate SEO Is Different From Standard SEO

When it comes to real estate SEO, you might as well take everything that you’ve read about in those basic SEO guides and toss them right out the window. Real estate SEO is a horse of a different color for many reasons, but for one in particular: whereas other websites can be optimized to bring […]

Read More
Marketing

How to Use Instagram to Market a Real Estate Listing

Instagram’s simple platform and focus on photos makes it the perfect app for real estate agents to share their listings. However, agents who aren’t familiar with the platform may not know what kinds of pictures to post. Simply posting a photo of your listing with the address and a description isn’t going to get much […]

Read More